Rayleigh Computer Shop wins BullGuard Monaco Millionaire channel incentive - PC Retail

Rayleigh Computer Shop wins BullGuard Monaco Millionaire channel incentive

The retailer’s director, Mark Dennis, won a luxury trip for two to Monaco worth over £3,500.
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BullGuard has announced the winner of its ‘Monaco Millionaire’ channel incentive programme.

Mark Dennis, director of Rayleigh Computer Shop, took away the top prize and won the experience of a millionaire lifestyle, with a luxury trip for two to Monaco worth over £3,500.

The objective of the ‘Monaco Millionaire’ campaign was to assist BullGuard’s top global partners in increasing sales of BullGuard products, by offering cash incentives and the ultimate prize draw.

As part of the scheme, BullGuard channel partners were incentivised to achieve a stretch 20-25% growth target based on their previous year’s BullGuard product activations. So that they could see their results, product activations were monitored by BullGuard and reported back to the reseller by email on a monthly basis.

C-Dot BNL claimed second prize and was rewarded by BullGuard with €1,000 cash. 15 additional partners also achieved their target and took away a £100 cash reward.

“The campaign has been very well received by partners and lead to an 18.45% uplift in product activations on the same sales period in the previous year and a ROI in excess of 800%,” said Lucy Lincoln, Channel Marketing Manager, BullGuard.

“We are extremely pleased to continuously offer innovative channel incentive schemes to provide partners – both companies and individuals - with the opportunity to gain great rewards.”

As part of his prize, Dennis and his wife experienced a 3-night’s stay in Monaco, private helicopter transfers, a Ferrari driving experience, and a four-course meal at a top Michelin starred restaurant.

“I was truly overwhelmed at winning such a great prize, the trip lived up to its competition name in every way and more. It was organised perfectly from start to finish and thanks to BullGuard they certainly gave us an experience of a lifetime,” said Dennis.

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