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Yesterday it was revealed that software giant Microsoft is planning to buy LinkedIn for $26.2 billion.
Despite this acquisition being the biggest Microsoft has ever made, the firm has stated that it intends to make sure the professional social network retains its ‘distinct brand, culture and independence’.
LinkedIn’s chief executive Jeff Weiner – who will remain in his role, reporting to Microsoft boss Satya Nadella – also told employees that ‘little is expected to change’ at the company.
But what does Microsoft’s acquisition of LinkedIn mean for business professionals?
Daniel Domberger, partner and co-leader of Livingstone’s global Media & Technology team, believes that the new formation could bring about changes to a professional’s working day.
“Every professional should take notice – the deal between these two technology giants might transform their working days. Both Microsoft Office and LinkedIn are synonymous with professional business and this deal could cement the presence each already has in the professional working world,” said Domberger.
“Aligning Outlook, Office 365 and Exchange with LinkedIn’s huge data network is the key to unlocking the potential here – providing technology and services both to enterprises and to the people working within them. It may also finally deliver Microsoft some meaningful social capability.
He continued: “Microsoft has struggled both to diversify and to integrate major acquisitions. This deal could be seen as it playing catch up to other players such as Alphabet and Facebook, as they have diversified into broader holding companies. On the other hand, if it is to be shown to be a genuine strategic move, Microsoft will have to integrate it far more deeply and successfully than it has in the past.
“However, this deal clearly shows Microsoft is prepared to go back to its roots and bolster its original mission: to empower every person and organisation to achieve more,” concluded Domberger.
Microsoft’s acquisition of LinkedIn is expected to close by the end of the year.
