Fujitsu launches new Digital Transformation Center in London - PC Retail

Fujitsu launches new Digital Transformation Center in London

Opening follows announcement by Theresa May
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Fujitsu London

As announced on Wednesday by Prime Minister Theresa May during an investors’ roundtable at Downing Street, Thursday saw the opening of Fujitsu’s second Europe based Digital Transformation Centre (DTC) in London. 

Part of the Fujitsu Co-creating Program, a distinctive approach to help customers accelerate digital transformation, the new DTC is a purpose built space that uses digital content and tools and empowers organisations of all kinds to think about the future of their businesses and develop concepts that accelerate their digital transformation.

Offering either half or full day workshops, the DTC aims to help Fujitsu’s customers better understand their business challenges within the context of their overall strategy, while also taking a step back to look at their most pressing issues through a different lens. This means they benefit from Fujitsu’s worldwide experience in enabling organisations to innovate, by leveraging their own business expertise and ideas, helping lead to the rapid development of outline concepts and working plans to move to the next stage. Whilst the DTC is purpose built, the approach and methodology is mobile meaning Fujitsu can deliver these outcome orientated workshops where it best suits the customer.

The DTC gives customers exclusive access to the Fujitsu Human Centric Experience Design (HXD) methodology – Fujitsu’s own iteration of design thinking that significantly accelerates the design process. The HXD methodology is focused on the design of technology-related solutions that support the digital transformation of organisations and deliver true value to the user. Putting Fujitsu’s customers and their end customers at the heart of the critical ideation phase, the approach ensures that everybody involved in the process is a co-designer of the overall concept.

“Across the UK, organisations – whether private or public – face a multitude of socioeconomic and technological changes, and over the last few years we’ve witnessed businesses in every industry grapple with what a digital future might mean for them,” said Rupal Karia, head of UK  and Ireland, Public and Private Sectors, Fujitsu. “With digital transformation challenging all sectors, our Co-creating Program encourages organisations to identify the opportunities to be a disruptor rather than be disrupted.”

Joachim Box, business director of Digital Co-creation at Fujitsu EMEIA, says: “The goal of the new London DTC is to fire the imagination of the people who attend our highly focused workshops, which concentrate on real-world, urgent problems, needs and ideas, and then turn them into proof-of-concept in order to quickly deliver tangible outcomes. Customers will benefit from our HXD methodology to solve a wide range of challenges, such as how to get closer to their customers or how to empower their employees to work more efficiently. Our aim is to embrace diverse perspectives, globally, across industries, and, by including partners from our ecosystem, to shape a successful digital future with and for our customers.”

As the pace of technological change continues to gather speed, organisations around the world want to make the most of the digital technology. However, many businesses are struggling to truly maximise the potential of this technology. Recent research from the company showed that despite more than 90 per cent of organisations having a clear digital strategy, many are struggling to deliver it. Co-creation provides a more social, collaborative approach in which innovative ideas, business models, products and services emerge from a broad ecosystem of partners.

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