AOC & MMD’s combined growth is double the market growth in Europe

AOC and MMD growing by 16 per cent year on year
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Paul Butler

According to the latest figures from analyst Context, the monitor market in the wider European region grew in the first quarter of 2018, from January to April by 8 per cent year on year. According to Context, large screen sizes (24.5” to 35”) and innovative technologies contributed to this growth, while the market share of displays smaller than 23-24” continued to decline. Considerable growth areas also included displays with QHD and UHD resolution.

In the 31.5ʺ monitor size segment, AOC managed to grow their market share from 0 per cent to 27.3 per cent in just one year (Q1/2017 to Q1/2018) becoming the leader in this segment. AOC is also the market leader in the 35” monitor size segment with market share of 30.9 per cent in Q1/2018. In greater display sizes, Philips dominates the 40” and 43” display sizes with 36.9 per cent and 40.8 per cent market share, respectively.

The growth of AOC and Philips monitors continues, thanks to Philips’ own innovative, green solutions such as PowerSensor, which detects the absence of the user and cuts brightness by 80 per cent, the pop-up webcam which can be tucked away for increased security, or the productivity-boosting and functional USB-C docking station connectivity. AOC’s success lies mainly in broad range of gaming monitors, including ultra-competitive 240 Hz displays and exotic 35ʺ ultra-wide monitors.

AOC and Philips have achieved a staggering combined result of 15% market share in Europe and have reached the leading position in the first quarter of 2018. Out of 22 countries/regions in Europe, both brands together hold the first position in the market in 11 countries/regions, and the second position in six other countries/regions.

”We at AOC and MMD have been working on more and more innovative features in many different areas such as design, image quality, ergonomics and user friendliness as well as environmental friendliness. These innovations captured the growth of volume and we keep increasing our market presence each passing quarter,” says Stefan Sommer, director marketing and business management, Europe.

In the UK and Ireland, the monitor market grew by 6 per cent compared to Q1/2017 and the combined growth of AOC & Philips was three times as high, at 18 per cent. Philips grew even more than this amount, with a 35 per cent growth and a 1 per cent market share increase in the same period. Considerable growth areas include 31.5” high resolution monitors for AOC; while for Philips it was larger displays, and B2B oriented displays with innovative features such as PowerSensor and USB-C connectivity.

“Currently we’re in the fourth position on the British Isles. The new elegant, 3-sides frameless designs and extensive set of features in the B2B and B2C sectors of both brands continue to attract new customers. We have a particularly high market share in large-screen displays, from 31.5”-35” for AOC and 32”-43” for Philips.” states Paul Butler, sales director UK and Ireland MMD and AOC.

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