Celebrating the 6th installment of the Predator film series, Twentieth Century Fox and Acer will work together across both traditional and digital channels to promote the film and Acer’s Predator gaming PCs, monitors and gadgets.
"Acer is excited to work with Twentieth Century Fox to promote the ‘Predator’ gaming products and the classic movies of the same name,” said Tomasz Szymanski, ACER UK head of marketing.
“We hope that through this special collaboration, movie fans, both new and old can experience gaming, and that gamers hit the theaters to experience a different kind of thrill."
A Fox representative added: “The ‘Predator’ films are sci-fi classics that have been a global name in cinema for over 20 years, and this year, it once again leaps to the big screen with a major upgrade.
“We’re happy to cooperate with a technology giant such as Acer to promote the ‘Predator’ brand of PC gaming products with the same name as the classic film.”