Tag Archives: YouGov

Digital trust in businesses remains fragile as UK consumers increasingly aware of data misuse

Businesses are struggling to maintain trust in a digital world, as 88% of Brits would not use services or purchase products from an organisation they distrust, and 64% have serious reservations about using a brand they haven’t heard of before, according to new research from identity firm Okta and YouGov. The Okta …

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