Tag Archives: sports

G2 Esports partners with Seasonic closing the gender divide on G2’s Valorant teams

Seasonic is partnering with G2 to become its official sponsor of both of G2’s Valorant teams. Seasonic claims one stand out point has been G2’s efforts to recruit top players to form an all-women’s team and to seek out top talent regardless of gender. With both G2 and Seasonic focused on …

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Tech Data embarks on new consumer sports and fitness venture with Suunto

Tech Data has signed a European distribution agreement with Suunto, a global specialist in connected sports watches, dive computers and precision instruments. According to recent IDC research, the European wearable market saw strong year-on-year growth in Q1 2021 and is expected to grow at a compound annual growth rate (CAGR) of …

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Seedtag boosts Olympics brand sponsorships within digital environment

Seedtag has developed computer vision capabilities to detect sports and help advertisers utilise visual media throughout the Tokyo 2020 Olympic Games. Seedtag’s computer vision technology helps brands reach consumers and helps to avoid negative associations. Jorge Poyatos, Co-Ceo of Seedtag, says: “Throughout the Olympics, we are providing advertisers with premium …

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