Tag Archives: Russell Loarridge

Stop guessing – Just ask. What online must learn from the in store experience 

Russell Loarridge, Director, ReachFive insists it is time for retailers to bring back the joy in shopping and that means rethinking the online customer experience. The technology exists to move online retail closer to the high street experience, such as customer identity and access management; content platforms; recommendation engines. The technology …

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The virtual shopping assistant

Engaging with the audience or knowing your customer is a top priority for any sales environment and both in-store and online shopping experiences are no exception. Just as advertising is designed to subliminally appeal to the target market, shoppers should feel that they are being guided through the shopping experience …

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