Tag Archives: Retail Analysis

Making retail sustainable by taking it virtual

Lysa Campbell, CEO at Retail Marketing Group explores how online retailers can look to maximise content and user interaction, enhanced by virtual reality. The last year has seen retail take a big hit, with companies finding new and innovative ways to cater to consumer needs. The Internet has been the …

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Retail analysis: Post Covid: Why Winning Brands Will Focus on Trust

In a guest article Derek O’Carroll, CEO, Brightpearl shares five strategies online retailers can deploy to build trust with their customers and why it’s vital to get this right to survive the post-Covid retail landscape. Brightpearl is a digital operations platform for retailers and wholesalers with a clear mission to …

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Partner ecosystem is at the heart of eCommerce evolution  

Alison Williams, Business Development Director at Amplience talks to PCR about its partner networks and the importance of streamlining your ecommerce platform at a time when retailers can really make a difference.  The past year has been both a blessing and a curse for eCommerce. Retailers and brands have had …

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The virtual shopping assistant

Engaging with the audience or knowing your customer is a top priority for any sales environment and both in-store and online shopping experiences are no exception. Just as advertising is designed to subliminally appeal to the target market, shoppers should feel that they are being guided through the shopping experience …

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PCR Dec/Jan 21 Retail analysis: 2020’s COVID crisis transitions into 2021’s recovery phase

Nobody could have predicted what 2020 held in store. A year depicted by yesteryear’s sci-fi novels as the epitome of the future, but having now reached that year and come out the other side into 2021, it’s time for the channel to reflect on the lessons learned and grow stronger …

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How the refurb renaissance can benefit retailers

Within an industry such as this one, there has always been a strong focus on new and emerging technology. Whether the end user is a consumer or a business, most people have some sort of idea of what they want, and these ideas usually come from new industry announcements, consumer …

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Conquering customer feedback: How to impress shoppers and diffuse negative comments

We’re all familiar with the saying “there’s no such thing as bad publicity”. While the idea that, whether positive or negative, no publicity can do harm might ring true in certain industries or with certain brands, when it comes to the retail channel, having consumers on-side is essential. However, in …

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