Tag Archives: Opinion

Pete Morley from BullGuard explains why customers are his priority

Applications are at the core of almost every business-critical function, impacting business performance in ways never imagined just five or ten years ago. Companies that are successfully managing the application stack now are likely to thrive in the future. However, to maintain competitive advantage, companies should be asking themselves what …

Applications are at the core of almost every business-critical function, impacting business performance in ways never imagined just five or ten years ago. Companies that are successfully managing the application stack now are likely to thrive in the future. However, to maintain competitive advantage, companies should be asking themselves what …

True data-driven marketing is about refusing to compromise on pseudo-accurate metrics and standard customer analytics. Here are two examples of measuring campaign success. The first example is email open rates, which don’t even adequately measure email open rates, let alone campaign monetary success. The second is email revenue attribution metrics, …

YoYoTech's MD CK says British system building will prosper

To be honest I’m tired of the gender inequality argument. I have been in technology for over 25 years and there has never been a better and more democratic playing field for women than there is now. Women now outnumber men at universities 55/45 and I don’t think anyone now …

Some say it will help drive business while others believe it will slow sales of new systems

Do not think you will get rich quick from selling to schools. You have to first understand their needs, which are very different to working with corporate customers. You have to understand what the school needs best to deliver its core product – teaching and learning. If a teacher cannot …

The IT Marketing Agency's Simon Dobson advises MSPs how to get the most from their marketing

Our Counter Insurgent columnist discusses why it’s important for distributors to attend industry events