Tag Archives: Opinion

Why introducing financial incentives for the adoption of circular IT will make a difference in the sustainability initiative  

Leon Timmermans, CEO and board member at Flex IT Distribution explains why introducing financial incentives for the adoption of circular IT will make a difference in the sustainability initiative. The Netherlands has taken the lead in establishing the Circular and Fair ICT Pact, an initiative in which seven countries share the …

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The channel must be ready to help enterprises deliver the Total Application Experience

James Bradley, VP, EMEAR Partners at Cisco AppDynamics explores the effects of the total application experience’ that end users now demand. With people using a wider range of applications during the pandemic, their eyes have been opened to the incredible digital experiences that many brands are now delivering. Expectations for applications …

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How can better knowing customers equal a more seamless service?

Gary Bennett, VP UKI/MEA/Northern Europe at Enghouse Interactive discusses the role of multichannel contact centre and self-service platforms. Round-the-clock customer service has become an expectation as digital consumerism has grown. Today, that digital revolution shows no signs of slowing, with the e-commerce market projected to expand from $4.28bn in 2020 to $6.39bn …

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What really Matters in the Smart Home?

Benoit Bourdon, Lead Product Manager & Senior Product Manager at Netatmo explains how the latest Matter standard enables advanced device interoperability for the smart home. Until now, there has been plenty of challenges associated with the smart home and the incredible array of smart home technologies, voice assistants, applications and …

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Why it’s time for gamers to get serious about security?

Steve Wilson, UK and Ireland Director at NortonLifeLock explores the rise in cybersecurity threats in the gaming world as exponential growth in gamers opens the floodgates for cyber criminals. In the UK today, there are 44 million gamers, out of a population of 65 million. In Europe, that figure is …

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Why enhancing customer experience is a vital piece of the jigsaw

Simon Blackwell, CMO at TelcoSwitch explores the all important suject of customer satisfaction and how to achieve it. The pandemic has allowed many organisations to enhance their digital transformation strategies to ensure they could function effectively during periods of great uncertainty and in a post-Covid environment. One such example has …

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Preparation is key: the challenges of rapid digital transformation

As many businesses look to digitally transform, Sean Leach, Chief Product Architect at Fastly discusses how many are unprepared for the security issues this entails… A year of transformation The pandemic has accelerated many businesses’ need to digitally transform, from offering virtual services to clients to the sudden shift to …

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Creating a secure digital identity

Dick Dekkers, Director of Business Development at Digidentity explores how Global Access to Digital Identity Opens International Doors An already shrinking world became even smaller during the pandemic. Before lockdown, global organisations were operating in multiple offices across the planet. However, as remote working became the norm, suddenly entire businesses …

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Why Gaming Presents a Safe Space for Advertisers

Ben Fenster, Co-Founder & CPO, Anzu discusses gaming as a mainstream culture, and how gaming and advertising worlds became so intertwine One of the reasons we started Anzu was because we believed the gaming industry offered something unique to advertisers. A brand-safe space governed by digital stores that review each …

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Industry Opinion: Why a ‘frictionless’ experience is the new priority for partners

Simon Thompson, SVP Global Customers, Westcon EMEA looks at the increasing focus on the partner experience (PX), and how it’s never been more important to deliver an exceptional digital experience. We’ve all seen the increasing importance placed on the customer experience (CX) over the past few years. Consumers today expect …

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