Daniel Todaro, MD of field marketing agency Gekko, shares his views
Read More »TP-LINK goes after gamers with Powerline
Firm is also using lifestyle publications and Gadget Show Live to attract more customers
Read More »Maplin agrees first TV show sponsorship deal
Retailer will sponsor Channel 4's Gadget Man
Read More »VIDEO: Nokia Lumia 1020 mocks iPhone, iPad in latest ad
"Most phones aren't capable of capturing quality photos at a distance," reads the blurb
Read More »Google patents eye-tracking tech that knows when you’re looking at ads
Can also track the user's emotional responses via pupil dilation
Read More »Robert Downey Junior stars in HTC ad campaign
Check out the first video short here
Read More »Sega details Total War Rome 2 marketing campaign
Heavy online advertising aims to deliver over 14 million impressions in the UK
Read More »Xbox One built with “advertising in mind”
Microsoft on how new technology will improve advertising and the user experience for its upcoming games console.
Read More »Brother UK: We’ve fought hard to increase market share
Company says it has overtaken HP as the number one mono laser printer vendor.
Read More »Office of Fair Trading to investigate in-app purchases
The Government body is to examine free apps that offer in-game purchases and the way they target children
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