Tag Archives: Mark Hook

Mark Hook, spokesperson for Inventory Planner by Sage looks at this year’s Black Friday black spots and the shadows cast by the current economic gloom. Black Friday traditionally marks the start of the festive shopping season, with big ticket promotions that seem to get bigger every year. Black Friday is …

Mark Hook, Global Director of brand, communications and PR at Brightpearl  looks at the evolutionary spin-off of Gen Z and how to appeal to this growing market segment. For the past decade, brands have scrambled to serve millennials, the first Internet-obsessed generation that forced retailers to rethink their online-selling strategies. Now, …