Tag Archives: Mark Hook

Gen Z’s New Shopping Habits May Kill Off Unprepared Brands

Mark Hook, Global Director of brand, communications and PR at Brightpearl  looks at the evolutionary spin-off of Gen Z and how to appeal to this growing market segment. For the past decade, brands have scrambled to serve millennials, the first Internet-obsessed generation that forced retailers to rethink their online-selling strategies. Now, …

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