Tag Archives: in-gaming

PCR FEB issue Content & User Interaction: The game is on!

7 days ago Features, News Comments Off on PCR FEB issue Content & User Interaction: The game is on!

Ben Fenster, Co-Founder and CPO of in-game advertising platform, Anzu.io. talks to PCR about bringing brand advertising to in-gaming and e-sports. Could you please tell me a bit more about the company? When we founded Anzu in 2017, our key question was: how can we bridge the gap between brands …

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InMobi and AdInMo Partner to Connect Brands and Mobile Gamers

28th January 2021 Gaming Spotlight, News Comments Off on InMobi and AdInMo Partner to Connect Brands and Mobile Gamers

AdInMo has announced a partnership with InMobi, which will enable InMobi to offer InGamePlay brand advertising to its buy-side clients. In a recent study by Pocketgamer.biz 75% of mobile game developers were found to want to use ads that do not interrupt gameplay and risk impacting player engagement. As such, 2021 is set …

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