Tag Archives: in-gaming

PCR FEB issue Content & User Interaction: The game is on!

Ben Fenster, Co-Founder and CPO of in-game advertising platform, Anzu.io. talks to PCR about bringing brand advertising to in-gaming and e-sports. Could you please tell me a bit more about the company? When we founded Anzu in 2017, our key question was: how can we bridge the gap between brands …

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InMobi and AdInMo Partner to Connect Brands and Mobile Gamers

AdInMo has announced a partnership with InMobi, which will enable InMobi to offer InGamePlay brand advertising to its buy-side clients. In a recent study by Pocketgamer.biz 75% of mobile game developers were found to want to use ads that do not interrupt gameplay and risk impacting player engagement. As such, 2021 is set …

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