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Tag Archives: Impartner

Partner Relationship Management: It’s CRM, but not as we know it

For anyone is sales, CRM is a way of life and companies such as Salesforce have built billion-dollar businesses around managing customer relationships. But what about PRM? Like CRM, Partner Relationship Management – or PRM – has been around since the late 90s but unlike CRM, it is designed specially …

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Impartner releases Channel management system for ‘perfect partner portals’

SaaS provider Impartner has released a new Channel management program for managers to create ‘perfect partner portals’. The new content management system allows users to add and change pages by programme segment, tier, region, etc., with a simple drag-and-drop interface, and make content changes using a fast, intuitive controls. Other …

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Direct sales talent shortage driving channel momentum

Have you struggled to hire enterprise sales professionals? Well, it turns out you aren’t alone. According to a new study, nine out of ten hiring managers find it difficult to recruit direct sales professionals with 57 per cent saying that the issue has been exacerbated over the past 18 months.  …

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