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Tag Archives: Gerald Ratner

“Change creates opportunity”: Entrepreneur Gerald Ratner offers up advice to retailers at Synaxon Conference

Gerald Ratner is the entrepreneur who infamously said in 1991 that, while it was true a pair of gold earrings sold at his Ratners store cost less than a prawn sandwich from Marks and Spencer, they would probably not last as long as the sandwich. His empire subsequently collapsed, but …

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