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Tag Archives: Gekko

Tapping into the booming esports market

Rupert Cook, Sales and Marketing Director at Gekko, looks at the potential opportunities – and pitfalls – gaming retailers may face over the next 12-18 months. In July 2019, spanning three days, the largest gathering of gamers from around the world – 40 million – took part in the Fortnite …

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How 5G will boost the smart home market

Gekko Field Marketing’s Dan Todaro looks at how 5G will enhance the possibilities for connected devices in, and outside, the home. Over the last few years, smart home technology has revolutionised the way we live at home and according to PWC’s white paper, ‘Connected Home 2.0’, £10.8bn will be spent …

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How retailers can tap into Edtech

With the back-to-school retail market worth some £1.45bn in the UK, Dan Todaro, Managing Director of field marketing agency Gekko, looks at how retailers can expand their sales within this sector… The UK is leading the adoption of digital technology in education with schools allocated an estimated £900 million in …

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Could Game of Thrones’ dark cinematography style boost TV sales?

We’ve been warned time and time again that the night is dark and full of terrors, but I don’t think we realised just how dark things were going to get… Episode 3 of season 8 of Game of Thrones aired this weekend, and it was quite the spectacle. Without writing …

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IFA 2018: Substance or hype?

Daniel Todaro, Managing Director of Gekko, gives his take on this year’s IFA show, and outlines what products retailers and consumers can expect to see in the market.

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