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Tag Archives: Gekko

Can collaborative retail save our high streets? Consumers urge independent retailers to merge to survive

New research from Gekko has revealed that 73% of UK consumers think independent retailers should collaborate. The ‘Collaborative Retail’ report features comments from over 2,000 UK adults, and has found that many believe independent retailers should “think creatively and work together” to avoid going to the wall and revitalise beleaguered …

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Show review: impressive tech from IFA 2019

With nearly 2,000 exhibitors, 245,000 visitors and a new all-time high for international attendance, there was a lot on show at this year’s exhibition. Gekko Field Marketing’s Daniel Todaro rounds up some of the most impressive tech to catch his eye at IFA 2019. Wow, what another great IFA. In …

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Tapping into the booming esports market

Rupert Cook, Sales and Marketing Director at Gekko, looks at the potential opportunities – and pitfalls – gaming retailers may face over the next 12-18 months. In July 2019, spanning three days, the largest gathering of gamers from around the world – 40 million – took part in the Fortnite …

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How 5G will boost the smart home market

Gekko Field Marketing’s Dan Todaro looks at how 5G will enhance the possibilities for connected devices in, and outside, the home. Over the last few years, smart home technology has revolutionised the way we live at home and according to PWC’s white paper, ‘Connected Home 2.0’, £10.8bn will be spent …

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How retailers can tap into Edtech

With the back-to-school retail market worth some £1.45bn in the UK, Dan Todaro, Managing Director of field marketing agency Gekko, looks at how retailers can expand their sales within this sector… The UK is leading the adoption of digital technology in education with schools allocated an estimated £900 million in …

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Could Game of Thrones’ dark cinematography style boost TV sales?

We’ve been warned time and time again that the night is dark and full of terrors, but I don’t think we realised just how dark things were going to get… Episode 3 of season 8 of Game of Thrones aired this weekend, and it was quite the spectacle. Without writing …

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IFA 2018: Substance or hype?

Daniel Todaro, Managing Director of Gekko, gives his take on this year’s IFA show, and outlines what products retailers and consumers can expect to see in the market.

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