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Tag Archives: Gekko

Smart at the home heart

Gekko’s managing director, Daniel Todaro reports from IFA 2020 in Berlin on the latest in smart tech home appliances and the evolutionary trends in IoT IFA 2020 is a much smaller, intimate socially distanced affair in Berlin. The event organisers have done a superb job at keeping the CE industries …

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School’s in for autumn!

As September welcomes in the new academic term, Gekko’s managing director, Daniel Todaro discusses a new approach to attracting ‘Back to school’ customers The back to school market was worth £1.7bn last year, according to GlobalData and it is a very lucrative time for brands that target children and parents …

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Retail’s post-COVID-19 silver lining

While retailers start developing their reopening plans, Gekko’s Managing Director Daniel Todaro looks at the opportunities for the next generation of our high streets… The story has been consistently bleak across the board since we locked down back in March and for non-essential retail, the doors were firmly shut with …

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Retail will need to adjust to the commercial realities of Covid-19

Gekko Field Marketing’s MD, Daniel Todaro, discusses whether the Coronavirus will present the opportunity to re-appraise the retail experience and increase communities’ appreciation of the high street. So here we are amidst the most bizarre of situations that no one in their lifetime has experienced. There’s never been a global …

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Industry reactions to the Chancellor’s Budget

On Wednesday (11th March), Chancellor Rishi Sunak MP delivered the Government’s first budget since October 2018, announcing tax and spending plans for the year ahead. Specifically of interest to the UK tech channel, the budget included a £3,000 cash grant for eligible small business, and £5bn to be spent on …

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CES 2020 Review: The most interesting tech from this year’s show

Gekko Field Marketing MD Daniel Todaro rounds up his interesting tech finds from this year’s CES show. The New Year in tech wouldn’t be the same without CES, the Consumer Electronics Show held in Las Vegas between 7th – 10th January attended by almost every established tech brand, start up …

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2020 will be a smarter year for retail

Gekko Field Marketing’s MD Daniel Todaro looks at how smart tech is set to make a big impact across the retail channel this year. We know that smart home technology has revolutionised the way we live at home and according to PWC’s recent white paper, Connected Home 2.0, £10.8bn will …

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Can collaborative retail save our high streets? Consumers urge independent retailers to merge to survive

New research from Gekko has revealed that 73% of UK consumers think independent retailers should collaborate. The ‘Collaborative Retail’ report features comments from over 2,000 UK adults, and has found that many believe independent retailers should “think creatively and work together” to avoid going to the wall and revitalise beleaguered …

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Show review: impressive tech from IFA 2019

With nearly 2,000 exhibitors, 245,000 visitors and a new all-time high for international attendance, there was a lot on show at this year’s exhibition. Gekko Field Marketing’s Daniel Todaro rounds up some of the most impressive tech to catch his eye at IFA 2019. Wow, what another great IFA. In …

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Tapping into the booming esports market

Rupert Cook, Sales and Marketing Director at Gekko, looks at the potential opportunities – and pitfalls – gaming retailers may face over the next 12-18 months. In July 2019, spanning three days, the largest gathering of gamers from around the world – 40 million – took part in the Fortnite …

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