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Tag Archives: gekko field marketing

Retail will need to adjust to the commercial realities of Covid-19

Gekko Field Marketing’s MD, Daniel Todaro, discusses whether the Coronavirus will present the opportunity to re-appraise the retail experience and increase communities’ appreciation of the high street. So here we are amidst the most bizarre of situations that no one in their lifetime has experienced. There’s never been a global …

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CES 2020 Review: The most interesting tech from this year’s show

Gekko Field Marketing MD Daniel Todaro rounds up his interesting tech finds from this year’s CES show. The New Year in tech wouldn’t be the same without CES, the Consumer Electronics Show held in Las Vegas between 7th – 10th January attended by almost every established tech brand, start up …

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Click and Regret: How physical retail can encourage more mindful purchases

With Brits wasting over half a billion pounds every year online on unwanted goods, Gekko’s Daniel Todaro looks at why shoppers should be more mindful before they buy online, and support their local businesses offline. Since it really took off in 2014, the success of Black Friday in the UK …

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Tapping into the booming esports market

Rupert Cook, Sales and Marketing Director at Gekko, looks at the potential opportunities – and pitfalls – gaming retailers may face over the next 12-18 months. In July 2019, spanning three days, the largest gathering of gamers from around the world – 40 million – took part in the Fortnite …

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Could Game of Thrones’ dark cinematography style boost TV sales?

We’ve been warned time and time again that the night is dark and full of terrors, but I don’t think we realised just how dark things were going to get… Episode 3 of season 8 of Game of Thrones aired this weekend, and it was quite the spectacle. Without writing …

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