Anzu is working with Saber Interactive, in an in-game advertising deal for the upcoming racer Dakar Desert Rally. Advertisers will be able to run their banner and video ads within Anzu’s in-game ad placements, which will take the form of 3D objects like roadside billboards and banners. They will also …
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It’s been hard to escape the acronym NFT over the past year. Non-fungible tokens have become a part of mainstream culture with celebrities from Paris Hilton to Lionel Messi even joining the conversation; but what sentiment does the public really have towards NFTs and the Metaverse? Using data¹ from Google …
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Steve Wilson, UK and Ireland Director at NortonLifeLock explores the rise in cybersecurity threats in the gaming world as exponential growth in gamers opens the floodgates for cyber criminals. In the UK today, there are 44 million gamers, out of a population of 65 million. In Europe, that figure is …
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NortonLifeLock has conducted a global study that sheds light on the cyber risks impacting the gaming community. The 2021 Norton Cyber Safety Insights Report: Special Release – Gaming & Cybercrime, conducted by The Harris Poll among more than 700 UK adults who currently play online games, found that over two in five …
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Anzu has partnered with Roblox game development group Top Down Games to allow advertisers to run their campaigns within All Star Tower Defense. The partnership enables advertisers to run their banner ads and gifs within All Star Tower Defense via Anzu’s in-game ad placements. This blends into the gameplay, appearing …
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In the March issue of PCR we will be running an industry roundtable focusing on the current esports and gaming market. We are looking for industry professionals who would like to give their expert opinion for the Q&A. If you would like to get involved then please send your responses …
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In an exclusive interview with PCR, Toby Roberts, co-owner of independent UK PC retailer Wired2Fire shares his view on the current state of PC gaming and demand for PC components Wired2Fire is an independent PC retailer that has been building, configuring and selling PCs in the UK since 2004. Based …
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Chillblast’s Director, Ben Miles tells Michelle Winny, Editor of PCR about its recent Tactus Group acquisition, its involvement with F1 and how the explosive growth of the PC gaming market is driving product demand. UK based Chillblast started out as a specialist importer of niche overclocking products; it has since …
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In the latest February issue of PCR we have a special focus on Independent Retailers. It goes without saying that the retail market has gone into a complete spin these past few years following the pandemic, with many major high-street brands falling victim to the effects of the lockdowns. Included …
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G2 Esports has named Kingston FURY as its official high-performance gaming RAM memory partner. The worldwide partnership will see Kingston FURY’s random access memory (DRAM), flash memory and solid-state drive (SSD) gaming products be used by G2. For Kingston FURY the partnership will increase its exposure in front of G2’s …
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