Tag Archives: gaming

App Annie reveals consumers spent $32 Billion on apps in Q1

App Annie has revealed figures showing the full impact of global lockdowns as global spend on apps surges by 40% in a year. $32 billion was spent on in-app purchases across iOS and Google Play globally in Q1 2021. It’s the biggest quarter since records began – and the figure …

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Eskimi and Anzu partner on in-game advertising

Anzu.io is partnering with Eskimi, a full-stack programmatic and data platform, in a bid to increase business in the gaming market via in-game advertising. The gaming audience has reached over 3.1 billion players worldwide, with a market revenue of nearly $175 billion. This live partnership through OpenRTB integration offers brands …

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4 ways AI will elevate player experience

When it comes to making games more immersive, artificial intelligence is key. Here, Shaun Grech CTO and Co-Founder of Game Champions, outlines how developments in AI are improving player experience. From building realism to creating a level playing field, AI technology is essential for ensuring games are as immersive and …

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Novatech and Sneak Energy’s Neon Punch unite on custom gaming PC

Kicking off the start of the month with a little excitement, Hampshire-based PC builder and system integrator, Novatech Ltd, announced their new PC giveaway, sending Twitter into a frenzy of heart-eye emojis and jaw-dropping gifs. To celebrate the release of Sneak Energy’s brand-new flavour, Neon Punch, the tech firm teamed up with …

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Gaming: A new era of customisation

OPSYS, is a PC gaming company that offers personalised gaming computers designed to meet an individual’s performance and style preferences. Here PCR catches up with company Founder and Managing Director, Liam Moore to find out more. Please could you tell me a bit more about Opsys? OPSYS is an amalgamation …

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Esports: Challengermode’s Philip Hübner

Swedish esports platform, Challengermode has the mission of making esports more accessible for everyone. To find out more, PCR talks to Philip Hübner, Chief Business Development Officer at the company. Joining Challengermode in 2017 as Head of Business Development, Philip Hübner has previously been responsible for onboarding the very first …

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Esports: The heat is on!

PCR puts a spotlight on esports in an interview with gaming creative marketing agency, Hotdrop, specialist esports agency, Promod Esports, events company, epic.LAN, Interactive specialist, SPREE and specialist manufacturer of Custom, Gaming, Desktop PCs, laptops, Novatech Heather Dower, Founder and CEO of Hotdrop, Rob Black, Founder of Promod Esports, Jon …

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Partner Focus: Ride the gaming wave and give your profits a power-up

Bullguard launches its VPN to the Chanel as the grip of gaming continues to take hold, proliferated by the global lockdown measures. There are no winners in this year-long pandemic but there are certainly some whose fortunes have risen, most notably, online retailers. When schools and universities are locked down …

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ROUND TABLE: Gaming: Don’t get caught up in the game

Over the last 17 months cyber-criminals are reported to have carried out in the region of 12 billion credential-stuffing attacks against gaming websites. Here PCR talks to gaming security experts, David Emm at Kaspersky and Lars Rensing, at Protokol about why gamers need to have their wits about them. David …

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Why IP matters to the UK video game industry

Andrew White, Partner and UK & European patent attorney and Conor McGuinness, Technical assistant and Trainee patent attorney at intellectual property firm, Mathys & Squire look at the patentability of computer games in Europe and the UK and address the common misconception that computer games are not patentable. It was …

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