Tag Archives: digital business collective

Increase in online shopping accelerating race for customer loyalty, research finds 

The Digital Business Collective (DBC), an initiative involving  BORN, and dotdigital to help FMCG brands drive direct customer engagement by accelerating digital channels and initiatives, today announces the results of a study which found that the pandemic-induced boom in online sales has left FMCG brands vulnerable – with consumers more likely to buy own-brand …

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