Tag Archives: Derek O’Carroll

The risk of Christmas online shopping meltdown

Derek O’Carroll, CEO, Brightpearl discusses the impact lockdown could have on online shopping during the festive period – and why some families may not be getting their Christmas gifts on time.  The BRC is warning that “Retailers face a nightmare before Christmas” after the new lockdown news. With Black Friday and Christmas shoppers being effectively pushed online during the …

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It’s time for brands to prioritise the happiness of millennial shoppers

Derek O’Carroll, CEO of Brightpearl, looks at why brands must work harder than ever before to attract buyers and to encourage repeat purchases, particularly from the younger demographic. We now exist in a world where technological innovation is empowering customers to expect more from the brands they deal with, to …

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