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Tag Archives: Dan Todaro

Click and Regret: How physical retail can encourage more mindful purchases

With Brits wasting over half a billion pounds every year online on unwanted goods, Gekko’s Daniel Todaro looks at why shoppers should be more mindful before they buy online, and support their local businesses offline. Since it really took off in 2014, the success of Black Friday in the UK …

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How 5G will boost the smart home market

Gekko Field Marketing’s Dan Todaro looks at how 5G will enhance the possibilities for connected devices in, and outside, the home. Over the last few years, smart home technology has revolutionised the way we live at home and according to PWC’s white paper, ‘Connected Home 2.0’, £10.8bn will be spent …

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How retailers can tap into Edtech

With the back-to-school retail market worth some £1.45bn in the UK, Dan Todaro, Managing Director of field marketing agency Gekko, looks at how retailers can expand their sales within this sector… The UK is leading the adoption of digital technology in education with schools allocated an estimated £900 million in …

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Could Game of Thrones’ dark cinematography style boost TV sales?

We’ve been warned time and time again that the night is dark and full of terrors, but I don’t think we realised just how dark things were going to get… Episode 3 of season 8 of Game of Thrones aired this weekend, and it was quite the spectacle. Without writing …

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IFA 2018: Substance or hype?

Daniel Todaro, Managing Director of Gekko, gives his take on this year’s IFA show, and outlines what products retailers and consumers can expect to see in the market.

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