Tag Archives: customer experience

Retail industry lags behind in customer experience strategy

NTT Ltd., has released its Retail Guide to the Global Customer Experience Benchmarking Report which shows that the retail sector is particularly lagging behind in customer experience (CX) compared with the all industry benchmark. However, retailers have the ambition to improve their CX strategies and recognise that organisational change is essential to make improvements. …

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Consumers in UK remain underwhelmed despite big “digital switch”

Only 28% of consumers surveyed in UK, believe the companies they interact with across retail, healthcare and financial services, now deliver an improved digital experience compared to before the pandemic. The findings from a new study from VMware of more than 2,000 consumers, reveal that while there has been a …

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Is your marketing platform really open? 

Customer experience (CX) is one of the leading ways that marketers seek to differentiate their brands these days. A brand’s success is becoming increasingly dependent on how quickly and effectively they can tap into new marketing channels including voice assistants and mobile apps to reach their intended audience. But are today’s …

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One strike and you’re out: why marketers must get CX right first time

With consumers now demanding an enhanced digital experience more than ever, Lynne Capozzi, CMO at Acquia, looks at how marketers can operate in the modern climate. One of the great things about technology is that it has raised all of our expectations. Once upon a time, people worried that controlling their …

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