Tag Archives: customer experience

Desigual teams up with MishiPay on mobile self-checkout shopping experience in physical stores

Fashion retailer, Desigual is deploying MishiPay in stores in Barcelona and Madrid. MishiPay is a mobile self- technology for shopping in physical shops and transferring the immediacy of the online experience to the real world. The technology enables shoppers to scan the barcode of products and pay via their mobile …

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ScS Partners with Go Instore

Go Instore is partnering with ScS to launch myScSlive, a live video service designed to offer personalised advice for customers shopping from the comfort of their own home. The myScSlive service, powered by Go Instore, allows staff to deliver a virtual store experience and recreate the one-to-one in-store interaction for …

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Retail industry lags behind in customer experience strategy

NTT Ltd., has released its Retail Guide to the Global Customer Experience Benchmarking Report which shows that the retail sector is particularly lagging behind in customer experience (CX) compared with the all industry benchmark. However, retailers have the ambition to improve their CX strategies and recognise that organisational change is essential to make improvements. …

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Consumers in UK remain underwhelmed despite big “digital switch”

Only 28% of consumers surveyed in UK, believe the companies they interact with across retail, healthcare and financial services, now deliver an improved digital experience compared to before the pandemic. The findings from a new study from VMware of more than 2,000 consumers, reveal that while there has been a …

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Is your marketing platform really open? 

Customer experience (CX) is one of the leading ways that marketers seek to differentiate their brands these days. A brand’s success is becoming increasingly dependent on how quickly and effectively they can tap into new marketing channels including voice assistants and mobile apps to reach their intended audience. But are today’s …

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One strike and you’re out: why marketers must get CX right first time

With consumers now demanding an enhanced digital experience more than ever, Lynne Capozzi, CMO at Acquia, looks at how marketers can operate in the modern climate. One of the great things about technology is that it has raised all of our expectations. Once upon a time, people worried that controlling their …

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