Tag Archives: Chris Blight

Gamers: A Lucrative Audience for Advertisers Who Play by the Rules

Chris Blight, VP Demand at Anzu explores how to appeal to the target audience with in-game advertising. Anyone who has taken a mere glance at the gaming and esports world knows that the face of a gamer is no longer the unsocial teenager seeking a safe haven from the daily …

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Anzu Names Chris Blight as VP Demand

Chris Blight has joined in-game advertising company Anzu.io to lead its global demand team. Blight has been part of the UK ad industry for 18 years, having worked as UK Commercial Director at Opera Mediaworks and Sales Director at Autotrader, and spent significant time working at various titles across Haymarket …

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