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Tag Archives: Brightpearl

Conquering customer feedback: How to impress shoppers and diffuse negative comments

We’re all familiar with the saying “there’s no such thing as bad publicity”. While the idea that, whether positive or negative, no publicity can do harm might ring true in certain industries or with certain brands, when it comes to the retail channel, having consumers on-side is essential. However, in …

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UK shoppers trust retailers with more than 30 positive online reviews

Almost a third of British shoppers have left a negative review online, with nearly seven in 10 having done so in the last year, according to a new report from Brightpearl. The survey, which spoke to 2,000 Brits, found that 76% of those surveyed will also share a negative retail …

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It’s time for brands to prioritise the happiness of millennial shoppers

Derek O’Carroll, CEO of Brightpearl, looks at why brands must work harder than ever before to attract buyers and to encourage repeat purchases, particularly from the younger demographic. We now exist in a world where technological innovation is empowering customers to expect more from the brands they deal with, to …

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