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Tag Archives: Brightpearl

It’s time for brands to prioritise the happiness of millennial shoppers

Derek O’Carroll, CEO of Brightpearl, looks at why brands must work harder than ever before to attract buyers and to encourage repeat purchases, particularly from the younger demographic. We now exist in a world where technological innovation is empowering customers to expect more from the brands they deal with, to …

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Return to Sender: The problem with banning serial returners

Despite its somewhat lax returns policy, back in May, retail giant Amazon made a bold move against “serial returners”. Those customers that had a habit of regularly returning goods found themselves banned from the website. According to WSJ, accounts are being closed for activities that include “requesting too many refunds” …

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Brightpearl launches WMS to help retailers implement next-day delivery

While nearly three quarters of consumers demand next day delivery, one in five retailers still struggle to meet that demand. In addition, almost half of retailers are seeing their bottom line severely squeezed as a result of returns. Taking these stats on board, purpose-built retail ERP platform Brightpearl has announces …

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Brightpearl gets £11m investment and appoints Maurice Helfgott as Chairman

Retail ERP platform Brightpearl has announced an £11 million growth round as well as the appointment of a new Chairman to help drive further expansion. More than 1,000 brands rely on Brightpearl to transact more than £1.3bn of trade across 26 countries. The company has seen a 77% increase in …

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Retailers facing ‘returns tsunami’

A growing trend of try-now-pay-later options for customers is threatening a ‘returns tsunami’. According to a new report released today by cloud-based ERP Brightpearl, the practices of companies such as ASOS, Topman and schuh have hidden dangers that could potentially overwhelm retailers as a huge surge of intentional returns may undermine profits. The study, entitled Try …

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