Anzu has appointed David Cox as a strategic advisor. Responsible for launching some of the biggest games franchises in the Americas, including Mortal Kombat, Tomb Raider, RockBand, GTA V, NBA 2K, and PlayStation 3 hardware, software, and accessories, Cox brings a wealth of knowledge and expertise from an established career …
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Saber Interactive and Anzu are partnering to bring blended in-game ad placements to a highly anticipated AAA title, set to launch on PC and console later this year. Anzu’s placements will be implemented within the game giving advertisers the opportunity to reach players at launch via ads that are built …
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Ben Fenster, Co-Founder & CPO, Anzu discusses gaming as a mainstream culture, and how gaming and advertising worlds became so intertwine One of the reasons we started Anzu was because we believed the gaming industry offered something unique to advertisers. A brand-safe space governed by digital stores that review each …
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Anzu and HUMAN Security, Inc. (formerly White Ops), tare embarking on a partnership that will safeguard the in-game advertising space by detecting invalid traffic (IVT), general invalid traffic (GIVT), and sophisticated invalid traffic (SIVT) among Anzu’s programmatic gaming inventory across mobile and PC. Losses due to ad fraud are expected to …
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Anzu.io has earned three major industry certifications: the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal, the TAG Certified Against Fraud Seal, and the Internet Advertising Bureau (IAB) UK Gold Standard Certification 2.0. Anzu was awarded the TAG Brand Safety Certified Seal after an independent validation by third-party auditor ABC, …
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Gaming presents an incredible opportunity for both advertisers and game developers to work together to reach an audience of over 180bn in creative and innovative ways that are currently either overlooked, underused, or not understood by many in the industry. With this in mind, Joost van Dreunen, former CEO and …
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Anzu.io has signed a global deal with media technology company Verizon Media. Verizon Media advertisers will benefit from Anzu’s exclusive partnership with game publishers Vivid Games, Toplitz Productions, Axis Games, Lion Castle, Unfinished Pixel, Caipirinha Games, and more. Clients will also be able to connect in-game with Xbox gamers as Anzu …
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A new partnership between Bidease and Anzu.io will help scale up advertising capabilities in the mobile gaming market with non-intrusive cost-effective in-game ad formats. Asadvertisers working with Bidease will be able to use Anzu’s blended in-game banner and video ad formats to reach their consumers across mobiles. In addition, advertisers will …
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Anzu.io is partnering with Eskimi, a full-stack programmatic and data platform, in a bid to increase business in the gaming market via in-game advertising. The gaming audience has reached over 3.1 billion players worldwide, with a market revenue of nearly $175 billion. This live partnership through OpenRTB integration offers brands …
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Anzu.io has appointed Josh Schmiesing as a strategic advisor. Schmiesing has experience leading brands spanning 65+ countries in the areas of research, marketing, advertising, media, and digital production. Recently, he led WPP’s Global Microsoft Relationship, including global digital marketing for Xbox. He also serves on the advisory board for Limbitless …
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