Tag Archives: Anzu

Why the ad industry needs to change the way it thinks about gaming

Gaming presents an incredible opportunity for both advertisers and game developers to work together to reach an audience of over 180bn in creative and innovative ways that are currently either overlooked, underused, or not understood by many in the industry. With this in mind, Joost van Dreunen, former CEO and …

Read More »

Verizon Media leverages global in-game advertising with Anzu

Anzu.io has signed a global deal with media technology company Verizon Media. Verizon Media advertisers will benefit from Anzu’s exclusive partnership with game publishers Vivid Games, Toplitz Productions, Axis Games, Lion Castle, Unfinished Pixel, Caipirinha Games, and more. Clients will also be able to connect in-game with Xbox gamers as Anzu …

Read More »

Bidease and Anzu partner on mobile in-game advertising

A new partnership between Bidease and Anzu.io will help scale up advertising capabilities in the mobile gaming market with non-intrusive cost-effective in-game ad formats. Asadvertisers working with Bidease will be able to use Anzu’s blended in-game banner and video ad formats to reach their consumers across mobiles. In addition, advertisers will …

Read More »

Eskimi and Anzu partner on in-game advertising

Anzu.io is partnering with Eskimi, a full-stack programmatic and data platform, in a bid to increase business in the gaming market via in-game advertising. The gaming audience has reached over 3.1 billion players worldwide, with a market revenue of nearly $175 billion. This live partnership through OpenRTB integration offers brands …

Read More »

Anzu Welcomes Josh Schmiesing as a new strategic advisor

Anzu.io has appointed Josh Schmiesing as a strategic advisor. Schmiesing has experience leading brands spanning 65+ countries in the areas of research, marketing, advertising, media, and digital production. Recently, he led WPP’s Global Microsoft Relationship, including global digital marketing for Xbox. He also serves on the advisory board for Limbitless …

Read More »

PCR FEB issue Content & User Interaction: The game is on!

Ben Fenster, Co-Founder and CPO of in-game advertising platform, Anzu.io. talks to PCR about bringing brand advertising to in-gaming and e-sports. Could you please tell me a bit more about the company? When we founded Anzu in 2017, our key question was: how can we bridge the gap between brands …

Read More »

In-game cookie-less consumer advertising through Anzu.io and Digiseg partnership

In-game advertising solution specialist, Anzu.io is partnering with Digiseg, a Copenhagen-based company, to bring cookie-free data to in-game advertisers. Ad-blocking is on the rise and third-party cookies are about to become obsolete, making it infinitely harder for advertisers to find and reach the right audiences. Digiseg is prepared for the …

Read More »

Anzu and Adform Team Up on in-game advertising

Anzu.io, has formed a new partnership with Adform, in which Anzu will offer its mobile and PC in-game inventory to Adform’s 30,000+ global clients to target the global gaming market. Joint pilot campaigns include global advertisers such as Vodafone Germany and McDonalds Czech Republic. Anzu provides a platform for advertisers …

Read More »