Ben Fenster, Co-Founder and CPO of in-game advertising platform, Anzu.io. talks to PCR about bringing brand advertising to in-gaming and e-sports. Could you please tell me a bit more about the company? When we founded Anzu in 2017, our key question was: how can we bridge the gap between brands …
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Anzu has raised $9 million in new funding to grow the company and fuel sales and marketing activities on a global scale. Anzu points out that the gaming industry is now larger than the music and film industries combined and is expected to reach approximately $257 billion by 2025. As …
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Now that there is light at the end of the tunnel with the mass administration of the Covid-19 vaccination, the tech channel, like the rest of the nation is beginning to look ahead and plot the course of the next few months as we all anticipate the return to some …
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In-game advertising solution specialist, Anzu.io is partnering with Digiseg, a Copenhagen-based company, to bring cookie-free data to in-game advertisers. Ad-blocking is on the rise and third-party cookies are about to become obsolete, making it infinitely harder for advertisers to find and reach the right audiences. Digiseg is prepared for the …
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