Tag Archives: Alison Williams

Extracting maximum value from an eCommerce CMS is down to systems integrators

Alison Williams, Business Development Director, Amplience look at how SI’s can help to create ‘information architecture’ and coach customers to model their content effectively. We’re back in physical stores, but this has made little difference to the popularity of eCommerce, which continues steadily along its rising trajectory. This does not …

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Partner ecosystem is at the heart of eCommerce evolution  

Alison Williams, Business Development Director at Amplience talks to PCR about its partner networks and the importance of streamlining your ecommerce platform at a time when retailers can really make a difference.  The past year has been both a blessing and a curse for eCommerce. Retailers and brands have had …

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