Tag Archives: advertising

Eskimi and Anzu partner on in-game advertising

Anzu.io is partnering with Eskimi, a full-stack programmatic and data platform, in a bid to increase business in the gaming market via in-game advertising. The gaming audience has reached over 3.1 billion players worldwide, with a market revenue of nearly $175 billion. This live partnership through OpenRTB integration offers brands …

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Seedtag releases Dynamic Placement Optimisation to boost contextual advertising performance

Seedtag has released Dynamic Placement Optimisation (DPO), a real-time software that boosts Contextual Advertising performance.  DPO relies on seedtag Contextual full stack that first extracts data from more than 10,000 articles scanned every minute, providing a human-like understanding of the content and the highest level of Brand Safety in the …

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PCR FEB issue Content & User Interaction: The game is on!

Ben Fenster, Co-Founder and CPO of in-game advertising platform, Anzu.io. talks to PCR about bringing brand advertising to in-gaming and e-sports. Could you please tell me a bit more about the company? When we founded Anzu in 2017, our key question was: how can we bridge the gap between brands …

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Seedtag acquires Recognified

Seedtag has acquired German contextual advertising specialists, Recognified. Founded in 2016 by Jan-Philipp Kröll, Matthias Hahn and Stoyan Georgiev, Recognified is a computer vision and brand advertising company specialised in contextual advertising. The purchase of the Munich based company is seedtag’s first acquisition in the country, which plays an important …

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In-game cookie-less consumer advertising through Anzu.io and Digiseg partnership

In-game advertising solution specialist, Anzu.io is partnering with Digiseg, a Copenhagen-based company, to bring cookie-free data to in-game advertisers. Ad-blocking is on the rise and third-party cookies are about to become obsolete, making it infinitely harder for advertisers to find and reach the right audiences. Digiseg is prepared for the …

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Anzu and Adform Team Up on in-game advertising

Anzu.io, has formed a new partnership with Adform, in which Anzu will offer its mobile and PC in-game inventory to Adform’s 30,000+ global clients to target the global gaming market. Joint pilot campaigns include global advertisers such as Vodafone Germany and McDonalds Czech Republic. Anzu provides a platform for advertisers …

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