Tag Archives: advertising

Seedtag lowers video skip rate by 85% with extra blend effect

Seedtag has implemented an Extra Blend effect for its branded video advertising solutions in order to maximise the integration of contextual ads into content. This functionality allows brands to integrate their messages into content. The new solutionhas proven video skip rate to decrease by as much as 85%. The Extra …

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Seedtag takes action to support Publishers in line with Core Web Vitals

Seedtag has taken action to ensure its solutions don’t affect the user experience (UX) on partner sites, as publishers prepare for Google’s Core Web Vitals ranking signals to come into force in June. The changes implemented by Seedtag will allow publishers to continue to monetise their inventory in a contextual manner …

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Verizon Media leverages global in-game advertising with Anzu

Anzu.io has signed a global deal with media technology company Verizon Media. Verizon Media advertisers will benefit from Anzu’s exclusive partnership with game publishers Vivid Games, Toplitz Productions, Axis Games, Lion Castle, Unfinished Pixel, Caipirinha Games, and more. Clients will also be able to connect in-game with Xbox gamers as Anzu …

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Seedtag to offer contextual advertising to brands during Euro 2020?

Seedtag will offer  its full stack advertising platform to advertisers during the Euro 2020. Its technology enables advertisers to serve ads on relevant articles, on a large amount of partner media, offering a reach of over 56 million monthly impressions in the UK. Seedtag’s contextual advertising technology provides the highest …

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Eskimi and Anzu partner on in-game advertising

Anzu.io is partnering with Eskimi, a full-stack programmatic and data platform, in a bid to increase business in the gaming market via in-game advertising. The gaming audience has reached over 3.1 billion players worldwide, with a market revenue of nearly $175 billion. This live partnership through OpenRTB integration offers brands …

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Seedtag releases Dynamic Placement Optimisation to boost contextual advertising performance

Seedtag has released Dynamic Placement Optimisation (DPO), a real-time software that boosts Contextual Advertising performance.  DPO relies on seedtag Contextual full stack that first extracts data from more than 10,000 articles scanned every minute, providing a human-like understanding of the content and the highest level of Brand Safety in the …

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PCR FEB issue Content & User Interaction: The game is on!

Ben Fenster, Co-Founder and CPO of in-game advertising platform, Anzu.io. talks to PCR about bringing brand advertising to in-gaming and e-sports. Could you please tell me a bit more about the company? When we founded Anzu in 2017, our key question was: how can we bridge the gap between brands …

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Seedtag acquires Recognified

Seedtag has acquired German contextual advertising specialists, Recognified. Founded in 2016 by Jan-Philipp Kröll, Matthias Hahn and Stoyan Georgiev, Recognified is a computer vision and brand advertising company specialised in contextual advertising. The purchase of the Munich based company is seedtag’s first acquisition in the country, which plays an important …

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In-game cookie-less consumer advertising through Anzu.io and Digiseg partnership

In-game advertising solution specialist, Anzu.io is partnering with Digiseg, a Copenhagen-based company, to bring cookie-free data to in-game advertisers. Ad-blocking is on the rise and third-party cookies are about to become obsolete, making it infinitely harder for advertisers to find and reach the right audiences. Digiseg is prepared for the …

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Anzu and Adform Team Up on in-game advertising

Anzu.io, has formed a new partnership with Adform, in which Anzu will offer its mobile and PC in-game inventory to Adform’s 30,000+ global clients to target the global gaming market. Joint pilot campaigns include global advertisers such as Vodafone Germany and McDonalds Czech Republic. Anzu provides a platform for advertisers …

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