Tag Archives: advertising

Gamers: A Lucrative Audience for Advertisers Who Play by the Rules

Chris Blight, VP Demand at Anzu explores how to appeal to the target audience with in-game advertising. Anyone who has taken a mere glance at the gaming and esports world knows that the face of a gamer is no longer the unsocial teenager seeking a safe haven from the daily …

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NBCUniversal And Anzu Partner On In-Game Advertising

NBCUniversal is embarking on a new partnership with Anzu.io., enabling, NBCUniversal’s clients to run non-intrusive, in-game ads across Anzu’s cross-platform gaming inventory. “NBCUniversal continues to reach consumers at scale on any platform and on every screen. In addition to streaming, gaming is one of the fastest growing ways to reach young …

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Anzu partners with Saber on in-game adtech for Dakar Desert Rally

Anzu is working with Saber Interactive, in an in-game advertising deal for the upcoming racer Dakar Desert Rally. Advertisers will be able to run their banner and video ads within Anzu’s in-game ad placements, which will take the form of 3D objects like roadside billboards and banners. They will also …

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Guy Ben-dov Joins Anzu as EVP, Business Development

Guy Ben-dov, has been appointed as EVP, Business Development, HD Games at Anzu. Ben-dov previously headed up Double Fusion, an in-game advertising company back in 2004. There he worked with Xbox, PlayStation, and major game publishers to grow the in-game advertising market. He also served as the CEO and Co-Founder …

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Anzu and Top Down Games partner on in-game advertising

Anzu has partnered with Roblox game development group Top Down Games to allow advertisers to run their campaigns within All Star Tower Defense. The partnership enables advertisers to run their banner ads and gifs within All Star Tower Defense via Anzu’s in-game ad placements. This blends into the gameplay, appearing …

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66% Of UK Gamers Say They Would Welcome More Advertising Into Their Games

Two-thirds of gamers in the UK say they would welcome more brands into their favourite games, finds new research released by Anzu. The nationwide study was run to drive advertisers’ decisions around their approach to gaming to help them understand what the UK gamer audience looks like and their attitudes …

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Wipro launches Wipro VisionEDGE

Wipro Limited’s recent launch of Wipro VisionEDGE delivers a digital signage and omni channel advertising solution, to expand its sports, retail, transportation, and entertainment offerings. Formerly known as Cisco Vision, Wipro VisionEDGE offers a converged platform for innovation, and allow brands to manage, and stream content to deepen customer engagement. …

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Anzu and Comscore Announce Low Invalid Traffic Across Mobile In-Game Ad Campaigns

Nine months after Anzu added Comscore’s digital campaign measurement to its reporting, the two companies have announced an average Invalid Traffic (IVT) score of 0.4% across all mobile in-game ad campaigns run by Anzu since the implementation. IVT is any activity that doesn’t come from a real user with genuine …

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Anzu and Saber Interactive Partner on Blended In-Game Advertising

Saber Interactive and Anzu are partnering to bring blended in-game ad placements to a highly anticipated AAA title, set to launch on PC and console later this year. Anzu’s placements will be implemented within the game giving advertisers the opportunity to reach players at launch via ads that are built …

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Seedtag Raises $40m in Series B Funding

 Seedtag has secured $40m in Series B funding, led by Oakley Capital, the funding round – which was also participated in by Adara Ventures and All Iron Ventures – follows on from the $5.2m raise in Seedtag’s Series A funding round in 2017. Seedtag aims to continue moving forward in …

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