Tag Archives: adminpcr-online-biz

By now readers will be aware that the PCA has progressed to become the TCA ?the Technology Channels Association?by joining with the Mac Technology Association. Since you will probably have already read the press releases and the comment around them, I thought you might also appreciate a bit of the inside story.

The mainstream press enjoys a good villain ? a reprehensible target posing an uncomplicated but potent threat. Preferably this will be something inherently new, which lends itself nicely to a subtle hint that basically, modern society is going to pot.

I'm well aware that most of my readers are actually Windows resellers who are considering a venture into the minefield of selling Apple computers, so here's one for all of you.

Here's a complaint that I frequently hear from independent resellers: "Vendors and distributors just don't want to listen to us little guys."

Legal requirements for traders are there to protect consumers and with several stories in the press at the moment it is a good time for a quick review of them.

Every interaction that a person has with a business builds up a picture of that company. Every little thing affects it: how the phone is answered, how bright and tidy the place is, and the quality of any information given out by the shop, such as opening times.

There?s nothing hiding the fact that the market is tough at the minute and has been for a while. Times like these encourage you to challenge your stock portfolio and even more importantly what new opportunities you could capitalise on to give your customers that crucial cutting edge.

The jaded British public has always moved swiftly to pour scorn on any high profile Government initiatives, from the spluttering reforms of the NHS, to the joke-from-day-one Millennium Dome, to the current debacle over the Olympic Village.

First impressions count and are hard to correct, so in retail, you must get it right the moment a customer walks in.

During the current economic climate, we can expect to find more customers than usual trying it on and attempting to get more than their money's worth.