Tag Archives: adertising

Anzu and HUMAN Partner to Safeguard the In-Game Advertising Space

Anzu and HUMAN Security, Inc. (formerly White Ops), tare embarking on a partnership that will safeguard the in-game advertising space by detecting invalid traffic (IVT), general invalid traffic (GIVT), and sophisticated invalid traffic (SIVT) among Anzu’s programmatic gaming inventory across mobile and PC. Losses due to ad fraud are expected to …

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