Tag Archives: acquia

Customer experience (CX) is one of the leading ways that marketers seek to differentiate their brands these days. A brand’s success is becoming increasingly dependent on how quickly and effectively they can tap into new marketing channels including voice assistants and mobile apps to reach their intended audience. But are today’s …

With consumers now demanding an enhanced digital experience more than ever, Lynne Capozzi, CMO at Acquia, looks at how marketers can operate in the modern climate. One of the great things about technology is that it has raised all of our expectations. Once upon a time, people worried that controlling their …