While desktop sales may be slowing, there are still lots of opportunities for smart technology retailers and the tablet and smartphone markets will be key.
This is the view of consumer electronics brand Prestigio, which is due to exhibit at PCR Boot Camp this year on Wednesday May 29th – register for free at www.pcrbootcamp.com/dealer-registration
UK sales director Martin MacNamara believes that 2013 will have certain challenges: “For me one of the key issues is going to be replacing the lost sales and margin that retailers used to have on PCs, notebooks, netbooks and of course the associated accessories. We all know that sales of the above are continuing to decline and it’s vital to find something to replace this with.”
While Prestigio has an extensive range of tablets and smartphones, it says retailers must offer more than mere product.
MacNamara continued: “It’s going to be important for all retailers to replace this business, with tablets certainly, but also to make sure they are offering a quality product, not just selling on price point. Upsell your customers to something they are going to be truly happy with rather than just settling for the cheapest. Also you have to look at the smartphone market, most consumers are going to be looking at tablets, but every consumer is going to need a smartphone.”
You can read the full interview with Martin MacNamara here.
PCR Boot Camp, in association with Microsoft, is due to take place on Wednesday May 29th at The Brewery on Chiswell Street in London.
It is a conference and expo for the UK's 250 top technology retailers - you can register for free here. All retailers and resellers who attend will also receive a free Jabra Bluetooth speaker worth £150.
Microsoft is the headline partner for this year’s event and it's joined by Prestigio, Entatech, Micro-P, Gem Distribution, and Westcoast (Platinum), plus Hama, Wasp, TP-LINK, KMS Components, Plantronics, VIP Computers, Genius, Hannspree, Philips, AOC, SanDisk, Synaxon (Gold), with CompTIA and Brigantia as event partners.
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