World of Warcraft’s user figures have risen beyond the 10m mark once more, having dipped to 9.1m in the company’s last financial quarter.
Activision Blizzard has credited the release of Mists of Pandaria for the boost in subscribers.
They’re still say way short of the 12m the game was enjoying in its heyday, but the news certainly bucks the script of those who think free-to-play will spell the end of subscriptions.
Other subscription MMOs are not faring so well, however. EA and BioWare in August decided to switch Star Wars: the Old Republic to a free-to-play model with subscriber numbers falling below 1m.