Worldwide tablet sales grow 11%

Apple remains top tablet sales vendor
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Worldwide tablet sales have increased by 11 per cent year-over-year during the second quarter of 2014, according to the International Data Corporation (IDC).

Shipments of worldwide tablets reached 49.3 million, although shipments previously declined by 1.5 per cent in the first quarter 2014.

However, IDC believes the tablet market will start to experience a positive but slower growth during 2014, compared to the previous year.

Jean Philippe Bouchard, research director for tablets from IDC, said: “As we indicated last quarter, the market is still being impacted by the rise of large-screen smartphones and longer than anticipated ownership cycles.

“We can also attribute the market deceleration to slow commercial adoption of tablets.”

Despite Apple’s decline in iPad sales, the company still managed to maintain its lead in the worldwide tablet market, shipping 13.3 million units in the second quarter.

Samsung saw its market share decline by 17.2 per cent during the second quarter; while Asus shipped 2.4 million units, maintaining a market share of 4.6 per cent.

Despite this, Bouchard believes that ‘stronger commercial demand for tablets in the second half of 2014 will help the market grow, and that we will see more enterprise-specific offerings’.

Top Five Tablet Vendors, Shipments, and Market Share, Second Quarter 2014 (Preliminary Results, Shipments in millions) 

Vendor

2Q14 Unit Shipments

2Q14 Market Share

2Q13 Unit Shipments

2Q13 Market Share

Year-over-Year Growth

1. Apple

13.3

26.9%

14.6

33.0%

-9.3%

2. Samsung

8.5

17.2%

8.4

18.8%

1.6%

3. Lenovo

2.4

4.9%

1.5

3.3%

64.7%

4. ASUS

2.3

4.6%

2.0

4.5%

13.1%

5. Acer Group

1.0

2.0%

1.5

3.4%

-36.3%

Others

21.9

44.4%

16.4

37.0%

33.4%

Total

49.3

100.0%

44.4

100.0%

11.0%

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