Shop Direct has reopened Woolworths as an online store with a wide range of consumer electronics, 20 weeks after buying the brand for between £5m and £10m.
According to the BBC, the website recorded over 20,000 hits within the first few hours of reopening.
The new Woolworths website stocks a large array of consumer electronics, including PCs, televisions and cameras, as well as toys, clothing and its iconic pick and mix.
Amongst the names being sold online are Acer, Asus, HP, Microsoft and Sony.
"Families wanted us to bring back Woolies as soon as possible, so that's what we've done," said Shop Direct chief executive, Mark Newton-Jones told the BBC.
"From acquiring the brand to launching it has only been 20 weeks; something you could never achieve with a High Street business but can do online.
"We're aiming to create a fun, family web experience which keeps on getting better and better."