McDonald's has announced that all Wi-Fi hotspots in its 1,200 UK restaurants free, making it the country's biggest provider of free wireless broadband.
The move is widely seen as a reaction to increasing competition within the UK's wireless broadband market.
The news follows Thursday's announcement by BT that it would be teaming up with FON to allow more than three million UK broadband customers to use hundreds of thousands of hotspots for free.
The BT scheme with FON sees users open up their connections to other FON users worldwide, signalling the possibility of an explosion of free Wi-Fi broadband access for millions.
There are around 11,477 Wi-Fi hotspots in the UK. McDonald's move will mean that it accounts for 10 per cent of all UK hotspots.