Consumer electronics distributor Widget has opened a facility in Denmark to extend its distribution to retailers in Scandinavia.
The company also reaches Benelux through its Dutch sister company Now MobileBV and the UK via its Stevenage HQ.
Widget now supplies retailers in Scandinavia such as Elkjøp, Expert and Fona, and has opened a subsidiary in Denmark (Widget Scandinavia ApS) to facilitate marketing activities in the area.
Mark Needham, Chairman of Widget, said: “Our rationale is to attack markets which are of a size to make a difference to our sales and coverage for our vendors, but which are not so large to stretch our capital base and management time too thinly.
"Benelux and Scandinavia together should in time double the market we address in the UK.”
Widget has been nominated for the International Business of the Year award at the Hertfordshire Business Awards at the end of November 2013.