Webroot has launched a new programme designed specifically to support the brand’s market of resellers and distributors.
The Webroot Channel Edge Reseller Programme incorporates a new set of tools designed to support customers through every step of a sales process.
The security solutions company has developed the new programme to enable a larger growth within the small and medium business (SMB) segment.
It also includes access to the Channel Edge Partner Toolkit, which contains a set of sales and marketing tools, designed to help customers grow their business.
The Toolkit also includes Web Content Syndication, delivering product content, trial software downloads and whitepapers, The Resource Center, which provides a range of sales and marketing materials, as well as Social Syndication, which allows customers to communicate with potential buyers through social media sites.
David Bennett, the vice president of worldwide consumer and SMB sales at Webroot, said: “The new programme offers an innovative set of tools designed to support our partners at every stage of the sales cycle.
“Our objective is to increase our network of highly-skilled and motivated partners with deep expertise in our products, so our users get the best experience possible from pre-sales evaluation to post-sales support.”