WD sets sights on SSD market - PC Retail

WD sets sights on SSD market

WD has signalled its intentions to launch a full-scale invasion of the SSD market, after it bought Siliconsystems for ?65m.
Author:
Publish date:
7_CPW_InStore_CouchLaptop.jpg

Key for Western Digital is Silicon Systems' knowledge in hard wearing solid state technology as it looks to muscle into the netbook, client and enterprise markets.

"SiliconSystems' intellectual property and technical expertise will significantly accelerate WD's solid-state drive development programs for the netbook, client and enterprise markets, providing greater choice for our customers to satisfy all their storage requirements," said president and CEO of Western Digital, John Coyne (pictured).

The deal sees the embedded systems specialist become Western Digital's Solid-State Storage business unit, and the expansion of the vendor's business to include the network-communications, industrial, embedded-computing, medical, military and aerospace markets.

"WD's strong balance sheet, sales reach, and operations and logistics capabilities will allow us to greatly accelerate our penetration of our existing markets," added co-founder and chief executive of SiliconSystems, now senior vice president and general manager of WD's Solid-State Storage business unit, Michael Hajeck.

He also reinforced Western Digital's desire to introduce the technology to the retail and reseller markets. "In addition, combining our engineering expertise with WD will enable us to develop new solid-state drives to broaden our overall product portfolio and address the emerging applications for solid-state storage in WD's existing customer base."

Related