PCR Tech and IT retail, distribution and vendor news
UK area manager Jeremy Curtis has told PCR that Wacom would love to open more retail outlets featuring its graphic tablets following the opening of its first UK Experience Centre.
“We’re really excited about the prospects of this venture,” said Curtis.
“I’d love to open more stores. Hopefully this is the start of something bigger.”
The first store, which launched in November, is located in High Wycombe and is a one-stop centre for everything Wacom.
“The store was opened in response to people asking where they can get Wacom, where they can actually see it, try it out and get the right advice,”explained Curtis.
The Experience Store offers a broader assortment than a retail store, says Wacom. Curtis added that staff knowledge makes a big difference for customers:“Specially trained staff understand the graphic market needs and other areas where products might be used,” he said.
The centre has a full range of Wacom products on display, including the recently launched Cintiq Companion, which Curtis likens to a “super iPad”, but stresses that unlike the iPad, the device is aimed at professional users.
Wacom also caters to amateurs and has released a new range of accessible entry-level graphic tablet products.
