The founder and CEO of Gears of War developer Epic Games has said that virtual reality will overtake the smartphone market.
Tim Sweeney told Polygon that by its very nature, virtual reality was a more revolutionary technology development.
"It's technology that I think will completely change the world," he said.
"I think it's going to be a bigger phenomenon than smartphones.
“You have to put it in perspective and realise we're in maybe the [initial] iPhone stage right now where you have this really cool device, but it has some real flaws that prevent it from being a pervasive device for everyone.
“There might be an audience for 10 million users of the current tech, but as it improves with each generation, the audience is going to keep growing until eventually you're going to reach a critical point where you can put on one of these devices and have an experience that is effectively indistinguishable from reality.”