Cable provider Virgin has announced that it is to upgrade its broadband services, with it planning to roll out a 50Mb service to replace its current 10Mb offering.
The company also announced that as part of the upgrade, it would begin a gradual roll out of upgrades to customers subscribing to its 4Mb service that will see them migrated on to 10Mb.
Speaking about the upgrades, acting CEO of Virgin Media, Neil Berkett said: "Virgin Media's cable network gives us a natural superiority over other broadband services and we're delighted to reward our customers with this free upgrade.
"We've barely scratched the surface of what's possible with our cable network, and we will continue to look for new ways to satisfy the growing demand for even faster broadband in the UK.
"We're proud to be leading the country's superfast broadband revolution."