VIP has inked a deal with vendor Sanyo to handle its line of products including digital cameras and TVs in the UK.
The agreement will also introduce projectors into the VIP portfolio – which is an area it hasn't previously delved in.
Phil Brown, Sanyo product manager at VIP said: “Now is a great time to get onboard with Sanyo. There are some good margin-making opportunities for resellers to take advantage of, especially while they are not overly distributed”. It also provides a wide portfolio of products and has a state of the art logistics and online ordering facility.
Ian Aitken, distribution sales manager at Sanyo commented: “Sanyo is still well established as one of the strongest projector brands in the UK. In an increasingly tough UK market our competition continues to Change the shape of their business, in reaction to this Sanyo’s route to market in the UK must also evolve. We see the new relationship with VIP as a great chance to expand into incremental markets”.