VIP signs Patriot Memory - PC Retail

VIP signs Patriot Memory

Deal is a 'perfect fit', says distie
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Warrington-based distributor VIP Computers has added Patriot to its vendor line-up, in a move that will allow the memory vendor to boost its presence in the UK market.

Under the terms of the agreement, VIP will distribute Patriot Memory's full range of DRAM, flash memory and peripherals across the UK.

VIP’s purchasing director, Duncan McAuley, said: “The Patriot brand is recognised as providing high performance, high quality products at affordable pricing levels. Patriot offers a broad scope of solutions which meet the needs of our small independent retailers, etailers and major high street chain partners. The partnership between VIP Computers and Patriot is a perfect fit.”

Johnny Van Esch, Patriot’s European general manager, added: “Patriot has been focused on expanding its presence in Europe. By partnering with VIP Computers we build upon our momentum and reinforce our commitment to build our channel presence.

“VIP Computers’ targeted channel solutions and large customer network will allow Patriot to grow the brand in the UK.”

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