VIP signs exclusive Mionix deal in bid to become UK's top gaming distributor - PC Retail

VIP signs exclusive Mionix deal in bid to become UK's top gaming distributor

The gaming accessories brand previously had a deal with rival distie Entatech
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PC and IT products distributor VIP Computers has announced exclusive distribution rights for Mionix peripherals as part of its strategy to become 'the UK gaming’s distributor of choice'.

The brand previously had a deal with Entatech in the UK but PCR understands this partnerrship has now come to a close.

The Mionix product portfolio consists of a range of carefully crafted mice, keyboards, audio and surfaces, all of which are designed and manufactured with maximum attention to detail, quality and comfort.

Mionix is in the process of manufacturing the NAOS Quantified Gaming (NAOS QG) mouse, which tracks the gamer's heart rate, galvanic skin response and actions per minute via built-in sensors. These can help players improve their game, or could help a professional team manager trying to select the right players to win a cash prize in an eSports competition.

How Mionix is changing PC gaming - an interview with CEO Carl Silbersky

VIP product manager Nathan Proudfoot commented: “Over the next 12 months we are looking to increase our vendor portfolio in the gaming space and the sign-up of Mionix marks the next step in this strategy.

"Their proposition proved particularly attractive because they are at the cutting edge of gaming technology with the development of their ‘intelligent mice’. Such high level of craftsmanship really helps Mionix stand apart from other peripheral brands; they certainly aren’t just another keyboard and mice supplier.”

Mionix VP of global sales, Benjamin Sigmon, added: “Over the course of the past year Mionix has experienced a massive increase in demand for our products of fine craftsmanship.

"Following a unique success story in our home country Sweden and the entire Scandinavian region, we believe that the right time has come to take the next step and further develop the brand throughout the UK and Ireland. With VIP’s setup and experience, plus their great understanding of what Mionix is all about, we are convinced we have found the perfect partner to deliver the next generation of desktop hardware to the UK and Ireland."

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