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VIP launches back to school campaign - PC Retail

VIP launches back to school campaign

Distributor encourages resellers to cash in on back to school ranges
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VIP Computer Centre today announced the launch of its Back to School campaign, which aims to push resellers' sales during this key selling period.

VIP has announced a number of price supported Back to School offers including: an Emachines desktop PC bundle with 17-inch widescreen monitor, Windows Vista Home Premium and a free 60-day Microsoft Office Home and Student trial for just £239, an Asus Intel-powered Windows Vista notebook for only £299, free NVIDIA GeForce 7200S graphics card when you buy Windows Vista Home Premium and finally, free Kapersky Antivirus v7.0 when you buy Windows Vista Home Premium.

Free web banners and posters are also available for retailer's stores and websites to support their own marketing efforts.

Karin Jones, sales and marketing director at VIP commented: "We appreciate that it's tough for retailers in the summer period when business drops off, so VIP has launched a number of initiatives to help support their business, including the Back to School campaign. So far we've had a lot of positive feedback from our retailers to say they are pleased to receive this support during a traditionally slow time of year."

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