Distributor VIP Computers has given the channel a shot in the arm by providing an additional £2 million in credit to its customers.
The company says the move is part of its ongoing commitment to its customer base, specifically independent retailers and system builders.
VIP has identified which accounts would benefit most from increased credit, for example those who have reached existing limits or who have struggled to obtain credit, in a bid to help ease make it easier for its customers in the run up to the peak Christmas trading period.
VIP says it's hoping its customers will start to reap the reward from its investment over the coming weeks and months.
“This incremental assistance is designed to make a real, tangible difference to the day-to-day running of our customers’ businesses”, said Rich Marsden, Director at VIP.
“It is another example of our commitment to the channel and proof that we are willing to invest our own money to support those who need the additional credit most.
"Peak season is a critical time of year, particularly for many of our smaller customers, so we hope this news will be well received.”